Marketing

Product, Digital, & Print

Marketing goes beyond the traditional television ad. Every product needs marketing. Here, you’ll find some units and campaigns I’ve worked on from start to finish.

My Role
Ideation
Design
Art Direction
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Priceline Native Banners
Looking to drive traffic to our app we decided it was time for a new native banner within our product paths. Originally, it was located at the top and remained sticky through the search experience. Now, it acts as a divide between the cards - standing out with our signature bright blue as the background!
marketing-priceline-native-app-image-1
marketing-priceline-native-app-image-2
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Oktoberfest
Every year New York City goes all out for Oktoberfest. Listed on the poster are some of the most popular events across the city. In order to spark interest the color palette is playful and bright and showcases the Bavarian pattern and traditional 1-liter, lager style beer - golden in color and high clarity.
marketing-oktoberfest
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Nick Jr. & Noggin
Being on multiple digital platforms - from Amazon to Roku, Apple TV, and many many more - every company has their own style of digital marketing and require various sizes. It’s crucial to understand how these applications respond so advertising is created correctly. We need to abide by their guidelines while staying on brand for the show and our company. Marketing is geared toward parents but needs to remain toddler friendly.
marketing-mp-noggin-site-throw-2018-1×1-3
marketing-amazon-feature-banner-winter-2017
marketing-sunny-day-amazon-billboard-summer-2017
nick-jr-roku-mothers-day-banner-2017-525×735-2
marketing-NOGGIN_PawPatrol_PeppaPig_1920x1080
marketing-backyardigans-featured-content-background1
marketing-nickjr-holiday-2016-iTunesStore-PromotionalArt-3
marketing-nickjr-holiday-2016-iTunesStore-PromotionalArt-2
marketing-nickjr-holiday-2016-iTunesStore-PromotionalArt
marketing-nickjr-shimmer-and-shine-roku-retail-poster-march-2017
marketing-fast-and-furriest-amazon-banner
nick-jr-sunny-day-amazon-billboard-summer-2017
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Priceline Seasonal Campaigns
Every season we want to encourage people to book their travel plans through Priceline. We partner with tourism boards, travel companies, hotels, airlines, and rental car companies to bring our customers the best deals. Placement of ads are throughout our site and our social media pages. We look to differentiate campaigns from traditional banner ads so customers are more enticed to click through to the landing page that has all the deals and sweepstakes!
marketing-priceline-sos-2019-imac
marketing-sos-2019-marquee
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Copyright © Victoria Brooks 2013-2019

Copyright © Victoria Brooks 2013-2019

Copyright © Victoria Brooks 2013-2019